As a newbie to the SevenSix team, I bounced in bright-eyed and bushy-tailed leaving my career in Public Relations behind to immerse myself into the world of Influencer Marketing. As a communications professional with almost a decade worth of experience, I’ve been lucky to experience so many different sides of our mad but seductive industry.
The Reading Room
This is the final instalment of SevenSixVoices, a series where, throughout April, members of our Influencer Network give their take on inclusivity within the influencer marketing industry.
My appetite for content creation started back in 2013 following the end of my Art Foundation course. I was too indecisive about going to uni, so I resorted to creating via the internet. Although it started as a hobby, I eventually desired to make some sort of “mark” within the fashion and creative industries, across the digital space. It sounded dreamy but as you know, reality is never that simple.
This is the fourth instalment of SevenSixVoices, a series where, throughout April, members of our Influencer Network give their take on inclusivity within the influencer marketing industry.
The writer Anaïs Nin once said, “we don’t see things as they are, we see them as we are”. Unpacking this statement, the way in which we make sense of life and the world is often influenced by who we are, and who we are is an amalgamation of various factors including our life experiences, values and cultures. As a black Muslim woman, particularly a Somali woman, I’m afforded a unique lens through which I see and process practically everything, and this naturally informs the content I create.
Marketing is an essential function of any business, with influencer marketing becoming an increasingly popular channel. For this reason, B2C companies need to invest more into marketing channels to reach their various customer segments and, therefore, must establish a healthy marketing budget.
This is the third instalment of SevenSixVoices, a series where, throughout April, members of our Influencer Network give their take on inclusivity within the influencer marketing industry.
This is the second instalment of SevenSixVoices, a series where, throughout April, members of our Influencer Network give their take on inclusivity within the influencer marketing industry.
Beauty brands are striving to be seen as inclusive and diverse but when it comes down to it, how many of them actually are? With the rise of social media, as consumers we have become hyper-aware of brands that actually care vs brands that are pretending to care. My job and aim is to make sure it’s the former.
As of recent years we have seen many brands within the beauty and fashion industry hop onto the trend of ‘body positivity’, and while it may look inclusive and appealing to the masses from the surface level there are still many ugly truths beneath this facade that need to be tackled.
March is a BIG month for women - with International Women’s Day, Mother’s Day and of course, it being Women’s History Month. This March has been an overwhelming one for so many reasons, it’s actually difficult to count.
In 2014, rapper André 3000 performed at the Lollapalooza music festival whilst wearing a jumpsuit with the words "across cultures, darker people suffer most. why?" written across his chest. He wore it in support of the Black Lives Matter Movement (which, reminder, actually started in 2013) and everyone took the message to mean that anti-blackness exists on a global scale.
This isn't wrong at all, but looking back, it can also be understood through the lens of colourism.
Artist Credit: MARTA PUCCI @martipucciofficial
Despite being a chronic condition that affects 1 in 10 women in the UK and worldwide, Endometriosis is still largely unheard of. This illness occurs when tissue similar to the lining of the uterus grows in other places. Treatment usually involves medication or surgery, depending on the severity of symptoms, however these measures only help to manage Endometriosis. Currently, there's no cure.