The Reading Room

This is the third instalment of SevenSixVoices, a series where, throughout April, members of our Influencer Network give their take on inclusivity within the influencer marketing industry.

This is the second instalment of SevenSixVoices, a series where, throughout April, members of our Influencer Network give their take on inclusivity within the influencer marketing industry.

Beauty brands are striving to be seen as inclusive and diverse but when it comes down to it, how many of them actually are? With the rise of social media, as consumers we have become hyper-aware of brands that actually care vs brands that are pretending to care. My job and aim is to make sure it’s the former. 

As of recent years we have seen many brands within the beauty and fashion industry hop onto the trend of ‘body positivity’, and while it may look inclusive and appealing to the masses from the surface level there are still many ugly truths beneath this facade that need to be tackled.

March is a BIG month for women - with International Women’s Day, Mother’s Day and of course, it being Women’s History Month. This March has been an overwhelming one for so many reasons, it’s actually difficult to count. 

In 2014, rapper André 3000 performed at the Lollapalooza music festival whilst wearing a jumpsuit with the words "across cultures, darker people suffer most. why?" written across his chest. He wore it in support of the Black Lives Matter Movement (which, reminder, actually started in 2013) and everyone took the message to mean that anti-blackness exists on a global scale. 

This isn't wrong at all, but looking back, it can also be understood through the lens of colourism.

Artist Credit: MARTA PUCCI @martipucciofficial

Despite being a chronic condition that affects 1 in 10 women in the UK and worldwide, Endometriosis is still largely unheard of. This illness occurs when tissue similar to the lining of the uterus grows in other places. Treatment usually involves medication or surgery, depending on the severity of symptoms, however these measures only help to manage Endometriosis. Currently, there's no cure.

8th March 2021 marks two great days: International Women’s Day and SevenSix Agency’s second anniversary. What’s a better way to commemorate both days than asking our founder, Charlotte Williams, a few questions about her journey with SevenSix Agency.

This interview has been edited for length and clarity.

In an effort to become more accessible, we've provided an audio version of the interview here! Please note this is the recording of a video call, so the audio may have varying volumes and slight distortion.

One of the top social media trends of 2020 was giveaways, a marketing strategy that not only incentivises audiences to engage with an account but, if done properly, fosters word of mouth that can take brand visibility to tremendous heights.

Back in November and December 2020, SevenSix Agency conducted an industry-wide survey into influencer pricing, collecting data from over 275 influencers, brands and agencies in the UK and beyond. Based on the responses, we have put together a 16-page report delving into the influencer pay gap.

Last month, one of our amazing SevenSix Influencer Network members, Demi Colleen, brought a well-known brand's campaign to our attention in her Instagram Stories. Demi had been in discussions with an external agency hired by the brand regarding content creation for an upcoming campaign, and was later told that the campaign would no longer be going ahead...