Back in November and December 2020, SevenSix Agency conducted an industry-wide survey into influencer pricing, collecting data from over 275 influencers, brands and agencies in the UK and beyond. Based on the responses, we have put together a 16-page report delving into the influencer pay gap.
The Reading Room
Last month, one of our amazing SevenSix Influencer Network members, Demi Colleen, brought a well-known brand's campaign to our attention in her Instagram Stories. Demi had been in discussions with an external agency hired by the brand regarding content creation for an upcoming campaign, and was later told that the campaign would no longer be going ahead...
Artist Credit: MEITING SONG @mad.lizzard
2020 was definitely a challenging year for the black community, from the disproportionate impact of COVID19 on ethnic minorities to the global uprisings against police brutality across the diaspora.
Whether you missed out on the day, or you were lucky enough to grab a ticket but were too caught up to make notes, we’ve compiled some key lessons learned from #VisiontoReality2021 that we can’t stop thinking about!
As December creeps in, ringing it’s Jingle Bells with the promise of the end of 2020, there is a special brand of anxiousness that arrives with it, staking claim on my worries on the run-up to Christmas – Family.
If you’re reading this, congratulations on making it to December. We’ve finally reached the end of 2020, a year that marked the start of a new decade and can be easily defined as unpredictable.
Diversity and inclusion are two words we often hear together and in theory, go hand in hand. While brands are starting to understand the need for diversity a bit more, not just as a trend but as a fundamental necessity, some still aren’t getting it right when it comes to inclusivity.
A quick guide on what NOT to call Black and Brown people.
It’s the last month of the year and we’re just out of our second national Lockdown. Amidst the pandemic, where BAME people are said to be at higher risk of infection and mortality, confusion stirs: who are “BAME people”? Aren’t there several groups within that term? If we’re all lumped together, how accurate are these estimates really?