The Reading Room

What Does it Mean to Truly Be an Inclusive Beauty Brand?

This is the second instalment of SevenSixVoices, a series where, throughout April, members of our Influencer Network give their take on inclusivity within the influencer marketing industry.

Beauty brands are striving to be seen as inclusive and diverse but when it comes down to it, how many of them actually are? With the rise of social media, as consumers we have become hyper-aware of brands that actually care vs brands that are pretending to care. My job and aim is to make sure it’s the former. 

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I Love Fashion but Fashion Has Never Loved Me

This is the first instalment of SevenSixVoices, a series where, throughout April, members of our Influencer Network give their take on inclusivity within the influencer marketing industry.
 

As of recent years we have seen many brands within the beauty and fashion industry hop onto the trend of ‘body positivity’, and while it may look inclusive and appealing to the masses from the surface level there are still many ugly truths beneath this facade that need to be tackled.

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The Effect of Colourism in Media & Marketing

In 2014, rapper André 3000 performed at the Lollapalooza music festival whilst wearing a jumpsuit with the words "across cultures, darker people suffer most. why?" written across his chest. He wore it in support of the Black Lives Matter Movement (which, reminder, actually started in 2013) and everyone took the message to mean that anti-blackness exists on a global scale. 

This isn't wrong at all, but looking back, it can also be understood through the lens of colourism.

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Endometriosis Awareness Month

Artist Credit: MARTA PUCCI @martipucciofficial

Despite being a chronic condition that affects 1 in 10 women in the UK and worldwide, Endometriosis is still largely unheard of. This illness occurs when tissue similar to the lining of the uterus grows in other places. Treatment usually involves medication or surgery, depending on the severity of symptoms, however these measures only help to manage Endometriosis. Currently, there's no cure.

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SevenSix Agency turns 2: an interview with Charlotte Williams

8th March 2021 marks two great days: International Women’s Day and SevenSix Agency’s second anniversary. What’s a better way to commemorate both days than asking our founder, Charlotte Williams, a few questions about her journey with SevenSix Agency.

This interview has been edited for length and clarity.

In an effort to become more accessible, we've provided an audio version of the interview here! Please note this is the recording of a video call, so the audio may have varying volumes and slight distortion.

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