Marketing is an essential function of any business, with influencer marketing becoming an increasingly popular channel. For this reason, B2C companies need to invest more into marketing channels to reach their various customer segments and, therefore, must establish a healthy marketing budget.
The Reading Room
Amaa is the Digital Marketing Assistant at SevenSix Agency, with a background in law. Soon after graduating with her MSc Marketing degree, she joined Glossier London, at what became their most successful pop-up to date. Here, she gained significant insight into the beauty industry, brand experience and inclusive marketing.
In 2014, rapper André 3000 performed at the Lollapalooza music festival whilst wearing a jumpsuit with the words "across cultures, darker people suffer most. why?" written across his chest. He wore it in support of the Black Lives Matter Movement (which, reminder, actually started in 2013) and everyone took the message to mean that anti-blackness exists on a global scale.
This isn't wrong at all, but looking back, it can also be understood through the lens of colourism.
8th March 2021 marks two great days: International Women’s Day and SevenSix Agency’s second anniversary. What’s a better way to commemorate both days than asking our founder, Charlotte Williams, a few questions about her journey with SevenSix Agency.
This interview has been edited for length and clarity.
In an effort to become more accessible, we've provided an audio version of the interview here! Please note this is the recording of a video call, so the audio may have varying volumes and slight distortion.
One of the top social media trends of 2020 was giveaways, a marketing strategy that not only incentivises audiences to engage with an account but, if done properly, fosters word of mouth that can take brand visibility to tremendous heights.
Back in November and December 2020, SevenSix Agency conducted an industry-wide survey into influencer pricing, collecting data from over 275 influencers, brands and agencies in the UK and beyond. Based on the responses, we have put together a 16-page report delving into the influencer pay gap.
After an eventful (to say the least) 2020, the world has moved into a more hopeful new year. There is a collective determination to achieve bigger and better goals, with people aiming to be ‘where the money resides’ in 2021.
Listen to the audio here!
If you’re reading this, congratulations on making it to December. We’ve finally reached the end of 2020, a year that marked the start of a new decade and can be easily defined as unpredictable.
A quick guide on what NOT to call Black and Brown people.
It’s the last month of the year and we’re just out of our second national Lockdown. Amidst the pandemic, where BAME people are said to be at higher risk of infection and mortality, confusion stirs: who are “BAME people”? Aren’t there several groups within that term? If we’re all lumped together, how accurate are these estimates really?