The Reading Room

Posts by

Amaa Enwo

Amaa is the Digital Marketing Assistant at SevenSix Agency, with a background in law. Soon after graduating with her MSc Marketing degree, she joined Glossier London, at what became their most successful pop-up to date. Here, she gained significant insight into the beauty industry, brand experience and inclusive marketing.

The Effect of Colourism in Media & Marketing

In 2014, rapper André 3000 performed at the Lollapalooza music festival whilst wearing a jumpsuit with the words "across cultures, darker people suffer most. why?" written across his chest. He wore it in support of the Black Lives Matter Movement (which, reminder, actually started in 2013) and everyone took the message to mean that anti-blackness exists on a global scale. 

This isn't wrong at all, but looking back, it can also be understood through the lens of colourism.

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SevenSix Agency turns 2: an interview with Charlotte Williams

8th March 2021 marks two great days: International Women’s Day and SevenSix Agency’s second anniversary. What’s a better way to commemorate both days than asking our founder, Charlotte Williams, a few questions about her journey with SevenSix Agency.

This interview has been edited for length and clarity.

In an effort to become more accessible, we've provided an audio version of the interview here! Please note this is the recording of a video call, so the audio may have varying volumes and slight distortion.

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The Year in Review 2020

If you’re reading this, congratulations on making it to December. We’ve finally reached the end of 2020, a year that marked the start of a new decade and can be easily defined as unpredictable.

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Why the term BAME doesn’t mean anything & popular terms which are actually problematic

A quick guide on what NOT to call Black and Brown people. 

It’s the last month of the year and we’re just out of our second national Lockdown. Amidst the pandemic, where BAME people are said to be at higher risk of infection and mortality, confusion stirs: who are “BAME people”? Aren’t there several groups within that term? If we’re all lumped together, how accurate are these estimates really? 

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