As we have seen over the past few years, social media influencers have long overtaken celebrities and are dominating marketing strategies, with 86% of businesses claiming they plan to invest more in influencers throughout the year. A survey conducted by Piper Jaffrey in 2019 found that 89% of female teens look to online influencers for beauty trends.
The Reading Room
This week has been difficult for the black community, we’ve seen another murder from police brutality in the US and thanks to social media that murder has gone viral, and is now stuck in many of our minds on a loop.
Earlier this year our founder Charlotte Williams hosted a workshop at The Wing London about Diversity in Influencer Marketing. Charlotte spoke about the importance of having diverse marketing and PR teams in order to execute diverse and inclusive influencer campaigns.
We are excited and proud to announce the launch of the SevenSix Influencer Network and Talent Management. Our aim is to connect brands with the best BAME content creators worldwide and to ensure there is representation in mainstream advertising.
This week on our Instagram Live we spoke to Harriet Kingaby, Co-Chair of The Conscious Advertising Network (CAN), about industry ethics and what we can do to ensure we’re making the internet a safe place.
We spoke to Char Bailey on our Wednesday Instagram Live about Lesbian Visibility Day. Char is the co-host of community podcast, volunteer education officer and a life coach. Char celebrates Lesbian Visibility Day which takes place every year on the 26th of April and was featured on a panel talk hosted by PINK News last year.
A repurposed & edited post from a post by Charlotte Williams on thestylum.com in 2018:
DECIDE HOW TO REACH OUT TO THEM
Influencer marketing is a fairly new type of marketing and a lot of brands are still yet to crack it! The first place to start is to decide if you’re planning on reaching out to the influencers yourself or will you be using an agency to do it on your behalf?