Last month, one of our amazing SevenSix Influencer Network members, Demi Colleen, brought a well-known brand's campaign to our attention in her Instagram Stories. Demi had been in discussions with an external agency hired by the brand regarding content creation for an upcoming campaign, and was later told that the campaign would no longer be going ahead...
...only to find out that said campaign had in fact been rolled out, but with an influencer line-up that not only didn’t include her, but also didn’t include anyone who wasn’t white.
Listen to the audio here!
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Questions were raised about how the brand and agency in question could have made this decision, but also about how the influencers who were signed up to the campaign could have taken part with this in mind. As an agency that exists to make sure that campaigns like this are far less frequent, we want to empower content creators especially, to ensure that the campaigns you contribute to are representative and inclusive.
So, as a content creator, what can you do?
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1. ASK WHO WILL BE WORKING WITH YOU
You can ask the agency or brand that you are working with who else will be contributing to this campaign. They will be able to share at least some names, if not all.
2. ASK ABOUT INCLUSIVITY
You can also ask the brand or agency if the campaign will have an inclusive and representative casting, especially if they are not able to share information on the rest of the line-up.
3. ASK FOR FEEDBACK
Our Talent Manager, Rianna Faye, asserts that you absolutely have the right to ask for feedback on why you have been chosen, or not chosen for a campaign, and you should ask! This will help you to build a better understanding of what brands are looking for from you and your content.
4. MAKE SUGGESTIONS
If you see opportunities for the casting or campaign to be more inclusive, do make suggestions to your contact at the brand or agency for improvements.
5. MAKE SPACE
Understand that inclusivity is intersectional. It's important that you use your position of privilege to amplify the voices of your fellow creators. Is there a name you can put forward for inclusion? Is there a community that should be part of the conversation that is not represented?
If at any point you need reassurance or support on any of these matters, please reach out to our team - we're always here to help!
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