Back in November and December 2020, SevenSix Agency conducted an industry-wide survey into influencer pricing, collecting data from over 275 influencers, brands and agencies in the UK and beyond. Based on the responses, we have put together a 16-page report delving into the influencer pay gap.
The Reading Room
Diversity & Inclusion
Artist Credit: MEITING SONG @mad.lizzard
2020 was definitely a challenging year for the black community, from the disproportionate impact of COVID19 on ethnic minorities to the global uprisings against police brutality across the diaspora.
As December creeps in, ringing it’s Jingle Bells with the promise of the end of 2020, there is a special brand of anxiousness that arrives with it, staking claim on my worries on the run-up to Christmas – Family.
Diversity and inclusion are two words we often hear together and in theory, go hand in hand. While brands are starting to understand the need for diversity a bit more, not just as a trend but as a fundamental necessity, some still aren’t getting it right when it comes to inclusivity.
A quick guide on what NOT to call Black and Brown people.
It’s the last month of the year and we’re just out of our second national Lockdown. Amidst the pandemic, where BAME people are said to be at higher risk of infection and mortality, confusion stirs: who are “BAME people”? Aren’t there several groups within that term? If we’re all lumped together, how accurate are these estimates really?
This week has been difficult for the black community, we’ve seen another murder from police brutality in the US and thanks to social media that murder has gone viral, and is now stuck in many of our minds on a loop.
Earlier this year our founder Charlotte Williams hosted a workshop at The Wing London about Diversity in Influencer Marketing. Charlotte spoke about the importance of having diverse marketing and PR teams in order to execute diverse and inclusive influencer campaigns.
A repurposed & edited post from a post by Charlotte Williams on thestylum.com in 2018: