Advocating for a Group That's Not Attractive
This is the third instalment of SevenSixVoices, a series where, throughout April, members of our Influencer Network give their take on inclusivity within the influencer marketing industry.
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Inclusive Marketing
I Love Fashion but Fashion Has Never Loved Me
This is the first instalment of SevenSixVoices, a series where, throughout April, members of our Influencer Network give their take on inclusivity within the influencer marketing industry.
As of recent years we have seen many brands within the beauty and fashion industry hop onto the trend of ‘body positivity’, and while it may look inclusive and appealing to the masses from the surface level there are still many ugly truths beneath this facade that need to be tackled.
How influencers can ensure their campaigns are inclusive
Last month, one of our amazing SevenSix Influencer Network members, Demi Colleen, brought a well-known brand's campaign to our attention in her Instagram Stories. Demi had been in discussions with an external agency hired by the brand regarding content creation for an upcoming campaign, and was later told that the campaign would no longer be going ahead...