Marketing is an essential function of any business, with influencer marketing becoming an increasingly popular channel. For this reason, B2C companies need to invest more into marketing channels to reach their various customer segments and, therefore, must establish a healthy marketing budget.
The Reading Room
Back in November and December 2020, SevenSix Agency conducted an industry-wide survey into influencer pricing, collecting data from over 275 influencers, brands and agencies in the UK and beyond. Based on the responses, we have put together a 16-page report delving into the influencer pay gap.