Last month, one of our amazing SevenSix Influencer Network members, Demi Colleen, brought a well-known brand's campaign to our attention in her Instagram Stories. Demi had been in discussions with an external agency hired by the brand regarding content creation for an upcoming campaign, and was later told that the campaign would no longer be going ahead...
The Reading Room
Whether you missed out on the day, or you were lucky enough to grab a ticket but were too caught up to make notes, we’ve compiled some key lessons learned from #VisiontoReality2021 that we can’t stop thinking about!
As we have seen over the past few years, social media influencers have long overtaken celebrities and are dominating marketing strategies, with 86% of businesses claiming they plan to invest more in influencers throughout the year. A survey conducted by Piper Jaffrey in 2019 found that 89% of female teens look to online influencers for beauty trends.
DECIDE HOW TO REACH OUT TO THEM
Influencer marketing is a fairly new type of marketing and a lot of brands are still yet to crack it! The first place to start is to decide if you’re planning on reaching out to the influencers yourself or will you be using an agency to do it on your behalf?